News

Buy a ticket? Psh! NFL teams selling memberships

Buy a ticket? Psh! NFL teams selling memberships

NFL: Season ticket "holders" are becoming a thing of the past. Photo: Associated Press

DAVE SKRETTA, AP Sports Writer

KANSAS CITY, Mo. (AP) — The change made by the Kansas City Chiefs a few years ago was subtle — one word, really — yet it ushered a pronounced change in the way the franchise viewed its most important fans.

Season-ticket holders became known as “season-ticket members.”

Suddenly, the entire paradigm shifted. No longer were Chiefs fans merely customers, buying a ticket, attending a game and then heading home afterward.

Rather they began to feel as though they were part of the franchise, just as integral to the success or failure of the team as quarterback Alex Smith, coach Andy Reid or even general manager John Dorsey.

And by offering those members exclusive gifts and experiences, the Chiefs have rebuilt their season-ticket rolls at a time when many franchises are having a hard time filling stadiums.

Recent Headlines

in Entertainment, Lifestyle, World

It’s a girl! Duchess Kate Middleton gives birth, both are well, palace says

royal-baby-daughter

Britain's Duchess of Cambridge, the wife of Prince William, gave birth to a girl on Saturday.

in Entertainment

This weekend in entertainment history

dallas

A look at some of Hollywood's biggest headlines.

in Entertainment, Sports

Mike Tyson is not throwing a fight night house party

miketyson

Please don't go to the heavyweight's house ... he won't be there.

in Music

The Faces reunion stalls over cash

ronniewood

Bandmate Ronnie Wood has revealed plans to team up with Rod Stewart and Kenney Jones have hit a roadblock.

in Viral Videos

Puppy tries to attack his hiccups

21-overlay

Buck, the puppy, is confused by hiccups.