News

Facebook teams up with Fox on Super Bowl

Facebook teams up with Fox on Super Bowl

SUPER SOCIAL SUNDAY: Facebook and Fox team up for the Super Bowl. Photo: Associated Press

By Alexei Oreskovic

SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sunday’s Super Bowl broadcast, the social network’s latest move to increase its role as a hub for real-time conversations around sports and news events.

Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebook’s members.

The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game.

Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.

The Super Bowl collaboration with Fox builds on an existing partnership that Facebook struck with the TV network last year. More than 100 million viewers are expected to watch the football game on Sunday, which will pit the Denver Broncos against the Seattle Seahawks.

(Editing by Stephen Coates)

Recent Headlines

in Viral Videos

Jason Alexander re-records George Costanza’s classic ‘Seinfeld’ answering machine message

15-overlay10

"2 Broke Girls" star Kat Dennings gets a custom voicemail message based on the infamous answering machine song.

in Music

Warhol’s take on Bob Dylan, Lou Reed to be shown in Times Square

bobdylan

Andy Warhol's short films featuring the music legends will be screened on a big billboard in the Big Apple.

in Entertainment, Sports

Bruce Jenner: ‘I am a woman’

brucejenner

The retired Olympic champion confirmed long-running speculation suggesting he is transitioning from male to female.

in Entertainment

This weekend in entertainment history

studio54

A look back at some of Hollywood's most memorable headlines.

in Entertainment

Billboard suggests Sean ‘Diddy’ Combs in the line of fire for ‘Rush Hour 4′

puffdaddy

Is this a prank or is Puff Daddy replacing Chris Tucker in the fourth installment of the franchise?