News

No more ‘having it your way’ at Burger King

No more ‘having it your way’ at Burger King

HOLD THE PICKLES, HOLD THE LETTUCE, SPECIAL ORDERS DON'T UPSET US:Burger King is dropping its 40-year-old jingle and slogan, "Have It Your Way," in an effort to revamp its image. Photo: Associated Press

NEW YORK (AP) — Burger King isn’t just flipping patties, it’s flipping the script — by doing away with its 40-year-old slogan, “Have It Your Way.”

The new slogan: “Be Your Way” — promoting individuality in people, rather than its burgers.

The burger chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that began airing last night.

Burger King says the new motto is intended to remind people that “they can and should live how they want anytime.”

Whether that will help Burger King close the gap with McDonald’s and carve out a bigger niche in fast food sales remains to be seen.

At least we’ve got YouTube to remind us of the good, old days:

Recent Headlines

in Entertainment

Today in entertainment history: April 1

bowie

A look back at the Hollywood headlines from years past.

in Entertainment

Easy April Fools’ Day pranks

aprilfools

Looking for a quick and easy way to pull a fast one? Check out these perfect pranks for kids, coworkers, and friends.

in Music

Gene Simmons gets into movie business

genesimmons

The KISS rocker and WWE Studios will join together to try to scare the bejeezus out of you.

in Music

Willie Nelson announces lineup for July 4 picnic

willienelson

The legendary musician is bringing his picnic back to Austin, Texas.

in Entertainment

Robin Williams’ image cannot be used for 25 years

Actor and comedian Robin Williams poses during a press tour promoting his new movie "License To Wed" in Santa Monica, Calif., Friday, June 15, 2007.

The "Mrs. Doubtfire" star will not appear in any form of publicity until 2039.