News

No more ‘having it your way’ at Burger King

No more ‘having it your way’ at Burger King

HOLD THE PICKLES, HOLD THE LETTUCE, SPECIAL ORDERS DON'T UPSET US:Burger King is dropping its 40-year-old jingle and slogan, "Have It Your Way," in an effort to revamp its image. Photo: Associated Press

NEW YORK (AP) — Burger King isn’t just flipping patties, it’s flipping the script — by doing away with its 40-year-old slogan, “Have It Your Way.”

The new slogan: “Be Your Way” — promoting individuality in people, rather than its burgers.

The burger chain says the new tag line will roll out across its marketing in the U.S., including in a TV ad that began airing last night.

Burger King says the new motto is intended to remind people that “they can and should live how they want anytime.”

Whether that will help Burger King close the gap with McDonald’s and carve out a bigger niche in fast food sales remains to be seen.

At least we’ve got YouTube to remind us of the good, old days:

Recent Headlines

in Music

Gene Simmons Steps Up Internet Security After Police Raid

Fresh
kiss

Kiss rocker Gene Simmons has stepped up his Internet security after police raided his home in a bid to trace an offender who downloaded child porn using the star’s wireless network.

in Entertainment

Disney unveils Star Wars toys amid marketing blitz

Fresh
toys

The release of the new Star Wars movie may still be months off, but Disney is unleashing its full marketing "Force".

in Entertainment

Today in entertainment history: Sept. 4

Comedian Joan Rivers arrives for the premiere of the documentary "Joan Rivers - A Piece Of Work" during the 2010 Sundance Film Festival in Park City, Utah January 25, 2010.

A walk down Hollywood's memory lane.

in Entertainment

Chris Evans makes ‘Marvel’-ous directoral debut

17-overlay6

The "Before We Go" director talks about pulling his film together and how being in the Marvel world makes it easier to get movies off the ground.